We are excited to share the launch of our new digital referral link, Eli App!

Over the past three years, Rooted Finance has been actively exploring technological advances to enhance access to free debt advice. Collaborating with FinTech partner Elifinty, Rooted has co-designed an innovative platform that leverages AI and Open Banking functionalities to create an intuitive, interconnected debt advice journey.

Our charity has also been awarded funding from the Money and Pensions Service through its transformative Debt Modernisation Fund project to expand the reach of Eli App for clients and partner organisations, who can also refer clients using the tool. This funding will assist Rooted in its aim to revolutionise the journey into debt advice through the integration of smart technology, enhancing efficiency and client experience.

“We recognise that it can be daunting to ask for help when you are facing financial problems, you shouldn’t suffer alone and we want to encourage people to seek help early, and easily, at their convenience. This tool means you can do a self-assessment during your lunch hour or on the move using your mobile – and it’s totally private, so you can take control of your finances in a safe and confidential way that meets your needs “ says Muna Yassin, CEO at Rooted Finance.

Read the full press release here

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