Huge congratulations to our CEO, Muna Yassin MBE , for being named in the 2026 Credit Connect Industry Leaders List.

This recognition highlights individuals who are driving positive industry change and making a measurable difference in the credit and collections sector. The final list was compiled based on key factors like industry influence, contribution, leadership, and ratified by an industry advisory panel that included Civil Enforcement Association, Civil Court Users Association (CCUA), Chartered Institute of Credit Management (CICM), Consumer Credit Trade Association and Registry Trust Ltd

Muna has been specifically recognised as a leader within the Vulnerability category – a testament to her unwavering commitment to reshaping how the sector approaches debt advice and supports vulnerable clients.

Rooted Finance continues to champion the needs of those facing financial hardship, ensuring that advice is accessible, compassionate, and impactful. Being named an industry leader reinforces the importance of putting vulnerability at the heart of industry change and driving better outcomes for individuals.

Read the full list and learn more about this year’s leaders here