Rooted Finance are delighted to be featured in The Voice Newspaper this month.

The article focuses on the creation of the Equity in Finance Stakeholder Advisory Group (EiF SAG), led by Rooted Finance which is a body designed to challenge the systemic, structural and cultural barriers that prevent Black and minoritised communities from accessing fair and affordable financial services across the UK.

The new advisory group follows the publication of an in-depth evidence review, Systemic Barriers to Financial Inclusion, commissioned by Rooted Finance and carried out by ClearView Research in November 2025. The review brought together existing research and data to clearly map how financial exclusion operates within the UK system, and it now forms the evidence base for EiF SAG’s work.

The findings paint a stark picture of how inequality is built into everyday financial services, from borrowing and insurance to mortgages and debt collection.

Our CEO Muna Yassin MBE, commented:

“The ‘ethnicity premium’ is not just a statistical anomaly; it’s a lived reality for countless individuals from a minority ethnic background. This systemic injustice blocks economic mobility. The review gives us the evidence; the Equity in Finance Stakeholder Advisory Group is the mechanism to drive the necessary change.”

Read the full article in the Voice Newspaper