We’re excited to announce that Rooted Finance successfully received new funding from the Money and Pensions Service (MaPS) through its Debt Modernisation Fund for 2025/26. This funding builds on the success of our previous grant, which helped us expand our automated referral processes, and will now allow us to take our Eli App to the next level.

This project is another pivotal step in our mission to use technology to improve community-based debt advice services. We’re committed to increasing access, reducing delays, and empowering vulnerable individuals facing debt. 
New Integration: The Eli App is a vital tool for connecting people to our debt advice services. This new funding will allow us to seamlessly integrate Open Banking directly into the app. This means that, with explicit consent, clients can securely share their financial data without the frustrations of manually collecting and submitting a lot of paperwork.

This will significantly improve efficiency in a couple of keyways: 

  • Faster, More Tailored Advice: Advisors will get a real-time, holistic view of a person’s financial situation. This will speed up the advice process and allow us to provide more personalised and effective solutions from the very beginning.
  • A Better Experience for Clients: Removing the need for extensive paperwork collection makes the first step of the debt advice journey much easier and less daunting.

Rigorous Testing from our Lived Experts: A key part of this project will be rigorous testing of potential Open Banking providers and a robust integration phase with our internal case management system, Eli Connect. We’ll also be working closely with our Lived Experience Steering Committee, which includes clients who are digitally excluded or perceived as hardest to reach. Their input is critical to ensuring the app works for those who need it most.

Rooted CEO’s Perspective 

“This funding is another pivotal step for Rooted Finance,” said CEO Muna Yassin. “By integrating Open Banking into our Eli App, we are not just streamlining a process; we are fundamentally changing how we deliver debt advice. We are reducing delays and empowering individuals with a more accessible, efficient, and dignified journey toward financial stability.” Muna continued, “A unique and crucial aspect of our project is the rigorous testing and co-production with our Lived Experts. A key focus is how we communicate the benefits of Open Banking to clients in financially vulnerable situations. We need to get the messaging right, so people reap the rewards that more visibility and control  of their finances can bring.”

We look forward to sharing more updates as we move forward. Please reach out to us directly if you are interested in finding out more on the Eli App or this project.

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